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The government’s wage guarantee – not so unprecedented?

The government’s wage guarantee – not so unprecedented?

The government has stepped in to pay a portion of the newly-unemployed’s wages. But this isn’t such a new idea.

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How one word can cost $2 Billion

How one word can cost $2 Billion

One missing or wrong word in any communications could be the difference between smooth sailing for business owners and expensive litigation.

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Covid-19 – the media, the stories, and the angles

Covid-19 – the media, the stories, and the angles

Can you harness the crowded news agenda around Covid-19 to tell important stories and build your reputation as a thought leader?

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FORGET CASHLESS – NOW IT’S PAYLESS

FORGET CASHLESS – NOW IT’S PAYLESS

Amazon has launched its first cashier-less supermarket, but has it planned for the worst?

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THE COURAGE TO WADE INTO THE UNKNOWN

THE COURAGE TO WADE INTO THE UNKNOWN

How often are innovative ideas thought of but not followed through? Too often. Maybe a little more courage is required?

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TIME IS MONEY – SERIOUSLY

TIME IS MONEY – SERIOUSLY

A global company has found a way to commoditise time. What can other businesses learn from their example?

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THE POWER OF A VACUUM

THE POWER OF A VACUUM

What lessons can businesses learn from the unexpected emergence of Amy Klobuchar in the New Hampshire Primary?

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THE BIGGEST STRATEGIC MARKETING MISTAKE I’VE SEEN

THE BIGGEST STRATEGIC MARKETING MISTAKE I’VE SEEN

Is your marketing strategy spending too much time getting tactical and not enough time thinking about the big picture?

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