Thought leadership

Corporate advocacy – look before you leap

Like many of you, I’ve been keeping an eye on the USA. In particular in the lead up to next…

On a Wing and a prayer

How can drone deliveries help us discover the tipping point from ‘consideration’ to ‘purchase’?

Have you really covered all your bases?

Too many companies offer commentary without considering the second or even third-hand risks.

Making public comment – it’s risky business

Trying to get noticed among a sea of voices often requires you to say something different. But how can you make sure it’s not so different that it lands you in hot water?

How the ABC can better help small business

Many small businesses are struggling, so here’s how the ABC can make life easier for them.

Google, Uber, broken promises and self-driving cars

One of the most famous software engineers in the world has potentially been left high and dry by one of the world’s most famous companies, all because of a broken promise.

The government’s wage guarantee – not so unprecedented?

The government has stepped in to pay a portion of the newly-unemployed’s wages. But this isn’t such a new idea.

How one word can cost $2 Billion

One missing or wrong word in any communications could be the difference between smooth sailing for business owners and expensive litigation.

Covid-19 – the media, the stories, and the angles

Can you harness the crowded news agenda around Covid-19 to tell important stories and build your reputation as a thought leader?