Too many companies offer commentary without considering the second or even third-hand risks.
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Making public comment – it’s risky business
Trying to get noticed among a sea of voices often requires you to say something different. But how can you make sure it’s not so different that it lands you in hot water?
Continue ReadingHow one word can cost $2 Billion
One missing or wrong word in any communications could be the difference between smooth sailing for business owners and expensive litigation.
Continue ReadingCovid-19 – the media, the stories, and the angles
Can you harness the crowded news agenda around Covid-19 to tell important stories and build your reputation as a thought leader?
Continue ReadingFORGET CASHLESS – NOW IT’S PAYLESS
Amazon has launched its first cashier-less supermarket, but has it planned for the worst?
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