Blog - Marketpoint

Corporate advocacy – look before you leap

Like many of you, I’ve been keeping an eye on the USA. In particular in the lead up to next…

When an opinion editor gets fired for publishing an opinion

How can organisations prepare for their employees to have differing opinions and still protect their reputation?

On a Wing and a prayer

How can drone deliveries help us discover the tipping point from ‘consideration’ to ‘purchase’?

Have you really covered all your bases?

Too many companies offer commentary without considering the second or even third-hand risks.

Gotcha questions and when they meet their match

There’s a growing tendency for journalists to ask ‘gotcha’ questions’. But what happens when they receive a gotcha’ answer?

Making public comment – it’s risky business

Trying to get noticed among a sea of voices often requires you to say something different. But how can you make sure it’s not so different that it lands you in hot water?

How the ABC can better help small business

Many small businesses are struggling, so here’s how the ABC can make life easier for them.

Google, Uber, broken promises and self-driving cars

One of the most famous software engineers in the world has potentially been left high and dry by one of the world’s most famous companies, all because of a broken promise.